Sir Alex Ferguson has revealed the methods and mentality that saw him win 28 major trophies in 26 years in charge.

The Scot permitted professors from Harvard Business School to observe and study his methods during his final season at Old Trafford as part of a case study, upon which he has since expanded to students in visits to the institution after his retirement.

In a wide-ranging interview published in full in the Harvard Business Review, Sir Alex explained that his first move upon joining the Red Devils was to establish his famed focus on youth.

"From the moment I got to Manchester United, I thought of only one thing: building a football club. I wanted to build right from the bottom," he began.

"I knew that a focus on youth would fit the club's history and my earlier coaching experience told me that winning with young players could be done and that I was good at working with them. So I had the confidence and conviction that, if United was going to mean anything again, rebuilding the youth structure was crucial. You could say it was brave but fortune favours the brave.

"At some clubs, you need only to lose three games in a row and you're fired. In today's football world, with a new breed of directors and owners, I am not sure any club would have the patience to wait for a manager to build a team over a four-year period.

"Winning a game is only a short-term gain - you can lose the next game. Building a club brings stability and consistency.

"Although I was always trying to disprove it, I believe that the cycle of a successful team lasts maybe four years and then some change is needed. So we tried to visualise the team three or four years ahead and make decisions accordingly.

"Because I was at United for such a long time, I could afford to plan ahead - no one expected me to go anywhere. I was very fortunate in that respect.

"Everything we did was about maintaining the standards we had set as a football club - this applied to all my team building and all my team preparation, motivational talks, and tactical talks.

"I had to lift players' expectations. They should never give in. I said that to them all the time: 'If you give in once, you'll give in twice.' And the work ethic and energy I had seemed to spread throughout the club.

"Superstars with egos are not the problem some people may think. They need to be winners because that massages their egos, so they will do what it takes to win. I used to see [Cristiano] Ronaldo, [David] Beckham, [Ryan] Giggs, [Paul] Scholes and others out there practicing for hours.

"If the day came that the manager of Manchester United was controlled by the players - in other words, if the players decided how the training should be, what days they should have off, what the discipline should be and what the tactics should be - then Manchester United would not be the Manchester United we know.


"I tended to act quickly when I saw a player become a negative influence. Some might say I acted impulsively but I think it was critical that I made up my mind quickly. Why should I have gone to bed with doubts? I would wake up the next day and take the necessary steps to maintain discipline.

"Observation is the final part of my management structure. When I started as a coach, I relied on several basics: that I could play the game well, that I understood the technical skills needed to succeed at the highest level, that I could coach players and that I had the ability to make decisions.

"Seeing a change in a player's habits or a sudden dip in his enthusiasm allowed me to go further with him: Is it family problems? Is he struggling financially? Is he tired? What kind of mood is he in? Sometimes I could even tell that a player was injured when he thought he was fine.

"I don't think many people fully understand the value of observing. I came to see observation as a critical part of my management skills. The ability to see things is key - or, more specifically, the ability to see things you don't expect to see.

"When I started, there were no agents and, although games were televised, the media did not elevate players to the level of film stars and constantly look for new stories about them. Stadiums have improved, pitches are in perfect condition now and sports science has a strong influence on how we prepare for the season.

"Owners from Russia, the Middle East and other regions have poured a lot of money into the game and are putting pressure on managers. And players have led more-sheltered lives, so they are much more fragile than players were 25 years ago.

Alex Ferguson details the strategy behind 26 years of Manchester United

Uploaded by: Unknown

Views:

Category: Sport

Share

Tweet