Boo, described as "The World's Cutest Dog", though not being an official title, is a Pomeranian that became an Internet sensation. Known for his short haircut, he has a popular Facebook page and is the subject of two photo books. As of August 2013, Boo has over 7.3 million Likes on Facebook.

Boo belongs to a San Francisco based Facebook executive who created a Facebook page for the dog with a statement "My name is Boo. I am a dog. Life is good." He became popular in October 2010 after singer Ke$ha sent a tweet that she had a new boyfriend, linking to the page, and Khloé Kardashian called him the "cutest dog on the planet".

Chronicle Books, noticing that Boo had 60,000 Facebook fans at the time, approached the owner to write a picture book, Boo: The Adventures of the Cutest Dog in the World. Written by his owner under pen name J.H. Lee, the book was eventually published in ten languages. A second book followed, Boo: Little Dog in the Big City, as well as a calendar and plans for a cut-out book and additional children's books.^[1] His merchandise includes a Gund stuffed animal.

Boo was appointed a "spokesdog" for Virgin America airline, which featured photos of him in an airplane along with advice for people traveling with pets.Boo was the subject of a death hoax in April 2012. In July 2012, Boo was named the Official Pet Liaison of Virgin America.

The World's Cutest Dog

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